http://www.theguardian.com/media/2015/sep/20/mail-on-sunday-apologises-for-muslim-gangs-attack-immigration-van-story
#6 Virgin media focuses on female role models in TV add campaign
http://www.theguardian.com/media/2015/oct/02/virgin-media-focuses-on-female-role-models-in-tv-ad-campaign
The article is about virgin media launching a multi-million pound TV campaign featuring female figures icluding famous people to mark the launch of its new ultrafast broadband services. The campaign starts during Englands Rugby world cup match againsts Australia on Saturday, which features a young girl and her mother using Virgin broadband to look at faous women from the past and present. They say 200mb service means customers can download a tow hour HD movie in just over three minutes and a music album in three seconds.
This article is about a misunderstood statement against a group of Muslim boys in hoodies, that vandalised an immigration enforcement car. It was said that 'Muslim gang slashes tyres of immigration-raid can before officers were showered with eggs from high rise'. This caused great controversy as the audience believed that the articles was negatively targeting the Muslim community, instead of the individuals.
- An article on July 26th said a gang of Muslim youths was responsible for damaging Home Office immigration enforcement vehicles in Shadwell, east London, in the week the prime minister appealed Muslims to help combat extremism.
- The mail on Sunday agrees to rewrite the story to remove the references to Muslims
- The coverage of Muslims in mainstream media continues to be very negative and there are too many sensationalist headlines that generalise about Muslims.
In my opinion, i would argue that this is just practically racism as they have targeted all the Muslims rather than just the individuals who had vandalised the immigration officers car. They emphasising the fact that all Muslims are bad, which makes me so annoyed.
#6 Virgin media focuses on female role models in TV add campaign
http://www.theguardian.com/media/2015/oct/02/virgin-media-focuses-on-female-role-models-in-tv-ad-campaign
The article is about virgin media launching a multi-million pound TV campaign featuring female figures icluding famous people to mark the launch of its new ultrafast broadband services. The campaign starts during Englands Rugby world cup match againsts Australia on Saturday, which features a young girl and her mother using Virgin broadband to look at faous women from the past and present. They say 200mb service means customers can download a tow hour HD movie in just over three minutes and a music album in three seconds.
- The campaign unveils the new brand vivid which will be uses to market the companys new 100mb and 200mb ultra fast broadband options
In my opinion, i think that the campaign will be extremely successful to the female population as its promoting both female independence and dominance, which helps virgin themselves as they will be an increase in buyers.
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