Tuesday, 29 September 2015

NDM News case study: Audience and Institution

1) Read this extract from the Ofcom 2014 report on the consumption of the news in the UK. What are the key statistics relating to the influence of new and digital media? 

News consumption in the UK
  • 95% of adults in the UK use say they follow the use and 95% say they use the TV a as source of news.
  • There is a growth in the number of those who use any internet apps for news, with over four in ten (41%) doing so this year, compared to a third (37%) last year.
  • Over a quarter (28%) of those who consume in the UK named BBC, compared to over ove-third (34%) in 2013
  • Since 2013, there has been an increase in the number of people starting a website/app as their most important news source
TV news consumption
  • Figures show that adults watched an average of 115 hours of news and TV in 2013 and the same with the year before
  • The majority was 64% on BBC One or BBC Two news channel.
  • However, 16-24 year old's only consumed 27 hours of news on TV, compared to 196 hours for those ages 55+
Attitudes towards different types of news
  • UK politics and current affairs and worldwide current affairs are see to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.
  • Younger and older age groups find different news topics personally interesting. Among 16-24s, specific news categories such as crime, sports, technology and science/environment fall into the top ten topics, while over 55s are more likely to nominate general world news.
Reasons to follow the news
  • 3 in 5 adults (58%) in the UK say they follow the news to find out what is going on around the world
  • Another reason is what is going on in the UK (56%), followed by what is going on in the local area (49%)
  • Also, to know what is going on in respective nations (46%)
  • Lastly as they say it is important to keep informed about certain issues (42%)
2) Come up with an example of an institution that has benefited from the changes new and and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

In my opinion, i believe that the institution that has benefited from the changes in new and digital media is Google. This is due to the fact that more people now have greater access to the internet as they can use it at home on their computer, in schools, on their mobile phones etc. and it is much easier for audiences to reach a variety of information due to new technology. This means that Google has more viewers - becoming more known globally. For example, in 2003 only 46% of people had access to the internet, however this has risen dramatically to 83% in 2013.

3)Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point. 

Ealing Gazette is a newspaper that has suffered as a results of the changes new and digital media has brought to the news industry. This is due to that fact that readers have started reading news online from bigger institutions, causing the Ealing Gazette to go into a decline as less readers are reading the papers. this also means that people are stating to loose their jobs and wages are decreasing. 

4) Who has benefited most from the changes in new and digital media have had on the news industry - audiences or institutions? 

In my opinion, i believe that the audiences have benefited dramatically because of new and digital technology. This is due to the fact that, audiences now have greater access to the internet as well access to a wider range of information as they have a wealth of information available at all times via broadband, wi-fi and multi platform mobile devise such as the iPhone and the Blackberry. Both adults and younger people use the internet for a variety of things e.g teenagers use it to listen to music and adults use it to look up news around the world, for example 3 in 5 adults (58%) in the UK say they watch the news to find out what is going on around the world.

Furthermore, the term convergence means that all digital content can be accessed in one place for the cost of broadband or subscription via Sky or Virgin on the move via a device such as an iPod or notebook computer and as nowadays more and more people are having access to this new technology, means that they are at an advantage as they get to access information quicker, easier and cheaper. Also, news comes from newspapers online, RSS feeds, blogs and news organisation websites such as BBC News who also supply podcasts. Due new and digital technology, audiences are able to access this via there phones, laptops etc. However, the younger generation watch the news for different things to the older generation such as science. For example, Among 16-24s, specific news categories such as crime, sports, technology and science/environment fall into the top ten topics, while over 55s are more likely to nominate general world news.

The most common form of watching news is by TV. For example 95%  of adults say they use the TV a as source of news. There is a growth in the number of those who use any internet apps for news, with over four in ten (41%) doing so this year, compared to a third (37%) last year and over a quarter (28%) of those who consume in the UK named BBC, compared to over one-third (34%) in 2013. Also, since 2013, there has been an increase in the number of people starting a website/app as their most important news source.

Figures show that adults watched an average of 115 hours of news and TV in 2013 and the same with the year before. The majority was 64% on BBC One or BBC Two news channel. However, 16-24 year old's only consumed 27 hours of news on TV, compared to 196 hours for those ages 55 plus. Furthermore, missing one your programmes is not a major problem, as it is available on the BBC iplayer and the other mainstream channels have similar devices. In addition, if people want to show the world their videos to the film, they are able to make a You Tube account and upload it onto there.

Additionally, availability of interactive features are social networking sites such as Fcaebook, Twitter and internet blogs, Also Skype which allows you to make long distance calls, video calls and emails. This benefits the audience, as it allows them to interact with people out of the country and in their society. They can engage in what is happening all over the world e.g by looking at news on social networking sites etc. Also , new developments include the hybrid television where social networking sites, emails and the internet are accessible on your TV screen, so whatever you want to watch or do online, can be done on your TV.  Moreover, on demand means music, feature films and television and all the content of the internet are available on a laptop with wi-fi, again having a hige advantage on the audiences.

However, the institution that has benefited from the changes in new and digital media as well as audiences is Google. This is due to the fact that more people now have greater access to the internet e.g by using their phones etc. and it is much easier for audiences to reach a variety of information. This means that Google has more viewers - becoming more known globally. 

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