#15 New wave of podcasts aimed at younger, wider audience
As listeners look forward to the return of hit US true-crime podcast Serial, audio producers are hoping to recreate its success with a new wave of podcasts aimed at the reality TV generation. An audio diary by teenage cancer survivors and subjects as diverse as life in an inner-city gang and on a remote farm are among the projects planned by Acast. “The traditional podcast audience in the UK is in their mid-30s to 40s and a bit geeky. Serial has brought in a much larger female audience, but there’s not a lot being created in the UK for that new market,” said Adam Martin, Acast’s director of content. “[We want to] move beyond the familiar public radio or interview podcast and bring to life new stories rooted in reality.” In the first of its projects, three teenagers will use their phones to record their everyday experiences in what Martin calls the “hellish limbo land” of cancer remission. These clips will then be edited together into a series, due to launch early next year.
- A Swedish podcast platform that received investment of £3.2m in May to develop internationally.
- Podcasts are booming on both sides of the Atlantic: on-demand audio grew by 34% in the UK in 2014, while 46 million Americans – 17% of the population – listen to at least one podcast a month.
#16 BuzzFeed journalist attacked by far-right Jewish extremists in Paris
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