Thursday, 29 October 2015

2 articles

#13 Moshi Monsters in 'name and shame' campaign by UK ad regulator
http://www.theguardian.com/media/2015/oct/27/moshi-monsters-in-name-and-shame-campaign-by-uk-ad-regulator


Moshi Monsters


The UK advertising regulator has begun a “name and shame” campaign against Moshi Monsters after the hugely popular children’s website failed to abide by a ruling that it must stop promoting paid subscriptions to kids. Mind Candy, the parent of the Moshi Monsters game, said it took its responsibilities toward children very seriously and would look to drop phrases such as “join now”, “members are going to be super popular” and pushing “all sorts of cool extras”. However, on Tuesday the ASA said Moshi Monsters had not stopped its marketing tactics aimed at children and had not engaged with the regulator. The ASA can also run an “anti-Moshi Monsters” campaign targeted around the company’s presence in digital media to make consumers aware of it transgressions against the UK advertising code.

In my opinion, i think that what the parent of Moshi Monsters is doing is unacceptable, as why should children pay to just play an online village?



#14 Viral video: Star Wars, Drake dancing and Britney's broken zip

http://www.theguardian.com/media/2015/oct/23/star-wars-drake-dancing-britneys-broken-zip




This article talks about how firstly during Britney Spear's performance in Las Vegas, she had a wardrobe malfunction. The zip at the back of her outfit had come loose and all her male back up dancers were trying to fix it, whilst she still carried on with her lip-singing performance and rocking at the same time - the video had gone viral. Also, it spoke about how drake has been under fire for the last week for his poor unusual weird dancing in his new song, hotline bling. Lastly, the Stars Wars trailer went viral too, even the tickets for the first movie showing had sold out within minutes.


  • The official trailer for Star Wars: The Force Awakens has cranked up the excitement for the film’s release on 18 December
  • The singer’s zip broke on the back of her costume during a lip-synching performance

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