http://www.theguardian.com/media/2016/jan/21/sun-website-traffic-paywall-december
The Sun saw a more than 5% fall in its audience in December, despite dropping its paywall fully for the first time on 30 November.A spokesperson attributed the decline to “certain apps being turned off to unify the Sun online presence and the expected seasonal lull in Dream Team”. Much of the site’s content was also already free before the paywall was officially dropped, as the site began relaxing its approach to charging for online content last summer.However, the Sun outperformed the rest of the UK’s national newspapers, which saw bigger falls during the month, according to figures from the Audit Bureau of Circulations. Their Christmas traffic declines followed gains made in November, which were partly driven by public interest in stories such as the Paris attacks.theguardian.com fell from an average of more than 9 million daily unique browsers in November to just under 8 million, a drop of 15%, while the Telegraph slid to 4.1 million after losing almost 1 million unique browsers, equivalent to almost 20% of its audience.All the other national newspapers saw double-digit declines, except Mail Online, which lost just under 10% of its audience to drop back to just over 13 million unique browsers, and dailystar.co.uk, which lost 8.8% of its unique browsers to come in at just under 600,000 a day.
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