NDM institution case study: News Corporation

Some of the ideas we have discussed in class regarding the impact of new and digital media on News Corp include:

·         Online subscriptions/paywalls

·         Price promotions for newspapers

·         Impact on institution content and its appeal

·         Paid subscriptions for TV content

·         Quality of journalism

·         User generated content

·         Social media/online news providers (Huff Post, Ampp3d etc.)

Tasks

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?

• The sun: took away their pay walls
• Sunday times
• Fox Entertainment
• News international
• The times

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.) 

New and digital media has been negative to the news brands due to factors such as having a decline in the newspaper industry due to access of news online or on your smart phone via an Internet connection. This has therefore had an decline in newspapers as audiences are more likely to view news online rather then on paper especially the younger audience.

New and digital media is a popular platform and that traditional media institutions have fell down in their position on the hierarchy. Traditional media institutions are making less profit due factors such as having news to be accessed online on a much easier and faster platform. Also social network sights such as Twitter make it easier for audiences to stay on track with the news which is why traditional media had fallen massively. Also money raises an issue as accesses news online is free for audiences however newspapers could cost, however it could be argued that to view news online they would therefore need an Internet connection which could stop them from viewing news online.

Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

Traditional media institutions are making the shift onto social media and making the most of e-media in particular, why? because this is the way the they can increase readership and continue the longevity of the brand. Being on-line and giving free news to people is what the current flow of the news world is currently witnessing, without this they would be so far behind by the advanced of NDM. Particularly in the interest of the likes of twitter and snapchat where news is more powerfully of interest for consumers because it is compressed and visual to attract the attention of today's youngsters. Traditional media such as print will seize to exist in 15 years because we might aswell have holographic huds that pop up from our watches on the go, purchasing and wasting paper is going to benefit no-one.