January assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Good attempt to cover Marxism and Pluralism

EBI: Cover institutions - Murdock/News Corp, Pareto's law..

2) Read through the mark scheme. Of the six different statements, write which you think is currently your strongest and which is weakest. Explain WHY and, for the weakest, what you are going to do to improve in that area.

Strongest: I have a clear focus on the question and a well structured and clearly expressed essay. I also have a proficient understanding of new and digital media.   

Weakest: However, i need to show very good critical autonomy and need to mention wider contexts such as feminism.

3) Read through the exemplar A grade essay. What does this essay offer that yours does not? Identify THREE things you can take from this essay to improve your own responses in future.

• Pareto's law
• Allen De Botton - ' conform, accommodate and react'
• Internet revolution
• Internet is empowering audience by giving accessibility to wide variety of alternative values which differ from the dominant ideologies
• "the world is changing and newspapers need to adapt"- Rupert Murdoch 
• Sun's readership figures going down
• UGC unmediated content
• More detail on the arab spring- is on your blog
• Rebekkah Brookes- News of the world scandal
• Keen- a million monkeys typing nonsense

4) Write ONE new paragraph for your January assessment essay. Ideally, this should be a section you did not cover in your original essay. This paragraph needs to be comprehensive and meet the criteria for Level 4 of the mark scheme.

Although the internet has provided basis for a mass of information to be distributed globally, it is also possible for misinformation to occur. This could be done by both professional journalists and amateur bloggers. For example the IBTtimes published a story which stated the Iranian minister for ICT, had announced plans to remove public internet access in Iran and replace it with a state controlled national portal. This information was incorrect and was later removed which proves that even professionals can make mistakes on the internet, making it harder to know who to trust. Wikipedia is likely to be the most unreliable source as it is edited by ordinary people who do not usually know the facts behind a story making it a hard source to trust; despite this people still rely on it as a major source of information.