#41 Welcome to the sixth evolution of television: place-shifting
Thanks to over-the-top services and systems such as Sky Q, this year will be the year where watching TV where you want it, when you want it and on whichever device you want it goes mainstream. in the mid-1920s television has gone through five major shifts that affect the way viewers consume it. Now we’re on the verge of a sixth shift that will bring it kicking and screaming into a brave new world of TV everywhere. People are place-shifting their content, watching TV online through devices at a time that suits them. This year will see that behaviour cemented with the continued rise of on-demand and the launch of new services, such as Sky Q, which allow all television to be place-shifted – the sixth evolution of TV.
Evolution of TVs:
- Black and white
- Colour
- Time-shifting
- Digital TV
- Widescreen and HD
- Place shifting
Key facts:
- Between 2000 and 2003, most TV broadcasters in the UK switched to 16:9 before introducing HD channels, starting with BBC HD and Sky’s HD channels in 2006 via satellite. Channel 4, ITV, Channel 5 and most others followed suit, producing HDTV channels, while terrestrial HD broadcasting was introduced in 2009 with Freeview HD.
- The UK lagged well behind the US in the adoption of HDTV, which first started broadcasting in HD in 1996 before official adoption in 1998. Europe’s first HDTV broadcast to the home was in 2004 in Belgium.
- 1998 that the first digital broadcast was made in the UK.
#42 Daily Mail website's ad revenues surge as paper announces price hike
The owner of the Daily Mail has
said that Mail Online boosted its ad revenues by 27% in the final
three months of last year, as it announced that the paper is to increase its
cover price for the first time in three years.Daily Mail & General Trust
reported on Thursday that Mail Online, which missed its £80m annual
revenue target last year, had a growth rate of 16% in the year to the end of
September.
- Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.
- Advertising across the Mail business as a whole, including print and digital, was down by 3%.
- DMG Media, the division which includes the Mail business, Metro and Elite Daily, said that in the four weeks since 27 December total underlying ad revenues are down 12% year on year.Print revenues fell 20% in the four-week period, while digital grew by just 11%.
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